AI Go-To-Market: The New Rules of Engagement
Master the art of bringing AI products to market
Taught by
Mahak Sharma
Head of Platform Partnerships at Gemini
Time
April 14 - May 12, 2025
Mondays, 5:00 - 7:00pm PT
Location
Zoom
Price
$795
Enrollment Deadline
April 7, 2025
Course Overview
In today's AI-driven landscape, where building products is more accessible than ever, your Go-To-Market (GTM) strategy becomes the key differentiator. This comprehensive course cuts through the AI hype to deliver practical, actionable frameworks for building GTM strategies that drive hypergrowth. Moving beyond traditional SaaS playbooks, you'll learn dynamic approaches specifically tailored to AI products and services. Through a blend of theoretical foundations, hands-on case studies, and direct access to industry leaders, you'll develop the skills to navigate the unique challenges of bringing AI products to market.
What You Get
Cutting-edge GTM frameworks and real-world case studies from successful AI companies to drive sustainable growth
Hands-on experience creating a GTM strategy for an AI product or service
Direct interaction with industry leaders and successful AI entrepreneurs
Official Berkeley Engineering certificate that validates your expertise
LinkedIn certification to showcase your newly acquired growth marketing expertise
Course Schedule
- Understanding the unique challenges of AI product marketing
- Core GTM frameworks for AI products
- Project kickoff: Developing your AI GTM strategy
- Value-based pricing strategies for AI products
- Packaging frameworks that align with AI capabilities
- Building sustainable pricing models
- Channel strategy development
- Marketing messaging in the AI era
- Sales process optimization
- Panel discussion with successful AI startup leaders
- Real-world case studies and lessons learned
- Q&A with industry experts
- Emerging trends in AI GTM
- Student project presentations
- Building an adaptive GTM strategy
*This schedule is subject to change
Who Should Attend
- Entrepreneurs and startup founders building AI-powered products
- Business leaders responsible for AI product launches
- Product managers transitioning into AI product development
- Marketing professionals specializing in technology products
- AI technologists seeking business strategy expertise
- Small and medium business owners looking to leverage AI effectively
Meet your Instructor
Mahak Sharma
Mahak Sharma is a seasoned GTM leader with a proven track record of driving innovation and growth at Google. Currently, she is at the forefront of Google’s AI efforts leading GTM & Ecosystem Partnerships for Gemini. Prior to her current role, she held various leadership positions at Google contributing to revenue growth, leading product growth teams at Twitter, and was an early employee at InMobi, where she played a key role in scaling their businesses globally. She is an active angel investor and advises several startups.
FAQs
The course consists of 2-hour weekly sessions plus practical exercises. Expect to spend 3-4 hours per week on coursework and business development activities.
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