Growth Marketing Masterclass
Master data-driven and AI-powered strategies to grow users and revenue for your business.
Taught by
Sandy Diao
Growth Executive at Meta, Pinterest, Indiegogo, Descript. Founder at Drift International.
Time
May 6 - May 15, 2025
Tuesdays & Thursdays, 5:00-6:45pm PT
Location
Live, Online
Price
$795
Enrollment Deadline
May 4, 2025
Course Overview
Learn how to grow to millions in users and revenue.
Growth Marketing Masterclass covers foundational frameworks that span user acquisition to lifecycle marketing. You will learn how to use some of the most important marketing channels today, such as performance ads, editorial and programmatic SEO content, user acquisition loops like referrals, influencer marketing, lifecycle emails, and notifications strategy. Learn how to use data-driven insights to come up with growth hypotheses and test them through experimentation. You'll also get exposed to the latest AI-powered growth marketing strategies so that you have a lens into how generative AI content, automation, and workflow tools can help you accelerate revenue. Whether you're looking to grow new users or maximize revenue, this course will equip you with the frameworks and executional skills to lead and grow your business.
The course instructor comes from a 12-year career as a growth executive building and leading growth teams for companies such as Meta (Facebook, Instagram, and WhatsApp), Pinterest, Descript (Series C led by OpenAI), and Indiegogo. The course will feature in-depth case studies and guest lectures from a variety of growth executives.
What You Get
Learn key growth marketing frameworks
Use data for growth and better decision-making
Explore how to use AI in marketing
Direct access to the instructor
Get a UC Berkeley Engineering Certificate
Join the next generation of successful founders – enrollment closes soon!
Who Should Attend
This course is designed for operators who want to develop a structured, data-driven approach to growth marketing. Whether you’re leading growth at a startup, scaling a software product, or optimizing marketing strategies in an established company, this course will provide you with the fundamentals, frameworks, and tactical execution strategies to drive user acquisition, retention, and monetization.
The curriculum primarily focuses on software companies and digital products, but the growth principles and case studies can be adapted to other business models.
What People Say
Michael F.
Director of Channel Growth
Having practiced Growth Marketing for a few years, I was searching for a course that could elevate my skills and this program did exactly that and more. It introduced me to new concepts and practical strategies that are relevant and crucial for staying ahead in the field... This has been one of the most valuable investments in my professional journey and I look forward to sharing these tools with my Clients and team
Jenny W.
Director of Strategic FP&A
Customer centric and funnel focused in this 5 week intensive, we freshened up skills and learned how to build digital marketing campaigns, measure ROAs and flywheel impacts and ultimately grow revenue within our potential customer base using popular channels such as paid marketing, SEO and others... Sandy and team, thank you! As a broad range generalist, I can't wait to use these valuable and highly relevant insights to make a valuable impact.
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Course Schedule
Objective: Understand what growth marketing is, how it differs from traditional marketing, and introduce the AARRR framework to scaling users and revenue.
Topics: Intro to growth, AARRR growth accounting, retention, and viral loops
Objective: Learn how to identify where your best users come from and how to prioritize acquisition channels effectively. Plus, learn how to identify the best channels for your product or business.
Topics: User acquisition, paid ads, organic growth, SEO, referral strategies, product sharing
Topics: Learn why retention is the core driver of growth and monetization, and how activation is the bigger driver of retention. Understand the different ways of measuring user retention, and how to pick your core retention metric.
Topics: Retention metrics, activation metric, user engagement, monetization strategies, pricing models
Topics: Develop a deep understanding of how to design, run, and analyze growth experiments while ensuring the right metrics are in place to drive informed decisions. Learn about the most important growth marketing metrics you'll need to drive buy-in and impact.
Topics: Growth experimentation, A/B testing, revenue lift, LTV:CAC, ROAS, conversion rates
*This schedule is subject to change
Meet your Instructor
Sandy Diao
Sandy Diao is a growth executive with a track record of scaling user bases from zero to hundreds of millions. Diao has led growth teams for over 12 years at industry-leading companies such as Meta (Facebook/Instagram) to build full-funnel growth programs for hundreds of millions of users, Pinterest as the first B2B growth hire to acquire the first million business customers, and Descript (Series C led by OpenAI and a16z) as the first growth hire. Diao is the founder at Drift International, where she advises early stage companies on growth marketing, and is a keynotes speaker at conferences like TechCrunch Disrupt and CES.
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