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Unlock Your Startup Potential
Welcome to the Berkeley Startup Studio Resources Hub—your go-to destination for expert insights, practical tools, and valuable content designed to help you build and grow your business. Whether you're launching your first venture or scaling an existing idea, our curated collection of articles, sample lessons, video tutorials, and more will equip you with the knowledge and strategies you need to succeed. Learn from Berkeley entrepreneurs, industry experts, and seasoned founders as you navigate the startup journey. Explore, learn, and take the next step toward turning your vision into reality!
Articles & Interviews
Solopreneur Starter Kit
When you bet on yourself, you become the main character in your story and the master of your destiny. You become invincible in the market and fearless in the world.
We can all make a living on our own terms. You can connect your passions, proficiencies, and past experiences to profit from your labor of love.
No matter where you are on the employee-to-entrepreneur spectrum, you can make this happen, owning your life and living your “hell yes” lifestyle.
That is the path of the solopreneur.
Welcome to the journey.
Navigating the Changing AI Go-To-Market Landscape: A Conversation Instructor Mahak Sharma
This spring, Mahak Sharma, Head of Platform Partnerships at Gemini, will be teaching a course titled AI Go-To-Market: The New Rules of Engagement, designed to guide AI founders, product managers, marketing professionals, and business leaders through the complexities of launching their products in a rapidly evolving landscape of AI applications. Previously, she lectured at SCET…
The Age of Indie Hustlers: Making a Living On Your Own Terms
When I chose to bet on myself, I became the the main character of my story and the master of my destiny. I became invincible in the market and fearless in the world. Indie Hustlers are people who choose to make a living on our own terms. We are an alliance of communities and movements…
Protecting Your Ideas and Innovations at UC Berkeley Startup Studio: IP Fundamentals with Anita Choi
This spring, Anita Choi, Partner at Morrison & Foerster, will be teaching a course titled Intellectual Property and Legal Essentials for Innovators & Entrepreneurs, designed to guide AI founders, product managers, marketing professionals, and business leaders through the complexities of the intellectual property landscape. A chemist by training, Choi transitioned into a career in patent…
Teachers and Coaches and Mentors, Oh My!
A Taxonomy of Educationary Acts* In my current work, I help people launch and scale new ventures. If someone asks, I sometimes summarize this reality with the simpler “I teach entrepreneurship and innovation.” When I do, it’s amazing how often people – from many different backgrounds – immediately tell me “Oh, entrepreneurship and innovation can’t…
How to Create Your Solopreneur Business
Launch Your Idea in One Week Solopreneurs are alchemists. We transform passion into profit. Today, you’re getting the one-week system I use to launch any idea. Cracking this code cost me millions in wins and losses. Think of it as a bite-sized Solopreneur MBA. When you monetize your labor of love, life becomes a magical…
Launch & Grow Your Solo Business with No-Code A.I. & D.I.Y. Automation
As solopreneurs, how can we operate with the power and scale of a full-blown team? Consider this a “101” for Indie Hackers and Indie Hustlers. This is a step-by-step guide based on real-world trial and error. The latest tools and best practices are curated for design, branding, social media, marketing strategy and research, content creation,…
Bathing in the Fire of Feedback: Testing Customer Offers & Market Assumptions
The Fire of Feedback destroys what doesn’t work and ignites what does. But unvarnished feedback is hard to take. The truth is not always convenient. Business builders must test our customer offers and market assumptions. It’s like being a phoenix in creative destruction. Every rebirth is a business iteration or pivot. Recently, I consulted a…
Past Webinars
“This is the most amazing time in history. Never before in history has one individual been able to have so much impact. Not even if you had some tremendous inheritance or if you were a prince or something. Technology amplifies the potential of any individual so much, that I just hope anyone who hears this makes the most of that."
Professor Kurt Keutzer
UC Berkeley Engineering
Co-Founder, DeepScale
Entrepreneurs don’t just follow textbooks.
They question, iterate, and create—and so will you.
Transform your startup journey with Berkeley's world-class entrepreneurial program